Goal of analysis:
To analyse this data on order to identify which thematic campaign will be used and group customers based on their preference by understanding the demographic of users, the number of users in each mutual funds, and the trend of transaction for each product.

Insight:

the trend is fluctuacted but, it seems the trend of transaction increased significantly.
For each category (buy saham, buy pasar uang, buy pendapatan tetap, and buy campuran) remained fluctuated.
On the other hand, for all sell products declined significantly during the period time given.
We can see that for 2 dates 2021-08-20 and 2021-09-16 the issued on campuran are dropped. And for sell pendapatan tetap remained stable and the drop started at 2021-09-23

The trend seems identical if we look at the number of buyers seems increase on the other hand for the sells declined at that time.