Who are the users?
CEO of Samba Commerce (Mr. Ronaldinho) as the main user. Other Executives can use the dashboard for occasional perposes.

Why does the user need the dashboard?
They need to get the information about ecommerce performance in general and get insight and comprehensive understanding how the business run from the dashboad.

How does the user use the dashboard?
The CEO can gasp the top 10 procust, number of seller, customers, and orders, and their demographics. In addition they can see the number of order purchase time.